Everyone loves the idea of creating viral content to be shared around the world. From driving sales to becoming a celebrity of sorts, creating the perfect content for everyone to see is nothing short of inspiring. Unfortunately, not all can achieve such popularity. Creating something that can go viral is pretty subjective. It depends on many factors as well as creating the post you thought was perfect, one of them being content marketing.
Content marketing has been a buzzword for some time now. Every content creator is looking for social shares in hopes
of becoming super popular overnight. It’s no secret that the competition here is pretty tough as nearly 90% of startups use content marketing techniques to promote their products and services on the internet.
Creating viral content is very different from winning the lottery (although you have to keep that psychic friend). With the right know-how, you can create content that grabs the attention of your followers.
7 ways to create content that goes viral
In this blog, we will touch upon a few techniques that will help us create viral content:
1. Keep your content simple & succinct
Keeping information simple and easy to understand is a key component of any content marketing strategy. However, it goes a little deeper. Many people are like goldfish, so the content you create should get to the point quickly. They want to keep their attention focused without worrying about what else is on the web page.
2. Add a pinch of entertainment
Adding entertainment value is another great way to go viral. For example, videos, memes, and posts that often make people laugh are shared by thousands of people. You probably read or saw something humorous on your Facebook and Twitter feeds this morning. The trick is to make sure your level of entertainment will be well received by your target audience. Some materials may not be compatible with each other.
3. Constantly engage with your audience
Writing headlines and compelling content is only part of audience engagement. If someone leaves a comment on the post, be sure to reply. Connecting with your audience increases your brand reputation. Dealing with things like praise and negative backlash directly affects how others view your content. It also affects whether it is shared or not.
4. Create compelling headlines
Writing catchy headlines is very important in reaching your audience. This applies whether you’re just writing a blog post or sharing something on social media. Headlines should be thought-provoking while engaging the reader’s interest. Using power, emotion, keywords, etc. often improves the way people share content. It takes a little practice to master this, but it’s well worth it once you’ve mastered it.
5. Reuse already-generated content
Just because it didn’t go viral before doesn’t mean it doesn’t go viral now. Many of his marketing strategy experts repurpose old content by re-sharing it on social media. As long as the work is evergreen, meaning it’s always relevant over time, it’s easy to share again. The right person just looks at the post and rolls the ball. That one probably hasn’t seen the post before and might see it today.
6. Mention people in posts
Mentioning people in a post, whether on your website or social media, is a great way to get their attention. If they appreciate or enjoy your work, they will share it with their followers. This is especially helpful when targeting top influencers in the industry. Someone who makes a big impact in a particular field can easily go viral. But you have to create great content. These influential people don’t just share everything they mention by name.
7. Don’t forget to add pictures
Images are a very effective way to increase the chances of your post going viral. This is because they play a very important role in online engagement. How many times do you think these Facebook memes will be shared before you see them yourself? Humans are a visual species, and a perfect image can easily evoke emotions in almost any subject. Mix proper text formatting with bam, instant viral content. Many of these high-quality photos can be found for free on the internet.
Final thoughts
Going viral once can pave the way for long-term success in your niche. You need to be agnostic and engage your audience in the promotion process. Brands can make use of content marketing services to create content that goes viral.
If you are looking for content marketing agencies to help you with viraling your content, then you must connect with #ARM Worldwide. They assist your brand to create and share relevant content – articles, videos, podcasts, and other media – to establish expertise, promote brand awareness, and position your brand on top of the consumers’ minds when it’s time to buy what you sell. Their content marketers strategize, develop, and distribute useful content – social media posts, blogs, newsletters, emails, videos, and more – to existing and potential customers.
