Every two people shop online in a group of 5 people. Global online retail sales are expected to exceed $7 trillion by 2025.
Whatever industry you are in, there are a few things you must keep in mind if you want to be successful. Nowadays, one of these things is a fantastic website.
In this blog you will get not only eCommerce website tips and tricks but also get information about affordable Website Design Company India.
11 Things You Should Know, Regarding Your Website
Purpose should be clear: It is not enough to understand what your website is for; everyone who is unfamiliar with your company should as well. When someone visits your website, two things should be obvious: what you do and what you want the visitor to do.
In the case of this company, the first thing you see when you land on their homepage is their purpose (full-service fuel and propane) and what the visitor should do (place an order). There is no ambiguity. That is your goal for your website.
An easy address: You don’t have to reinvent the wheel when creating your web address. You want people to be able to easily find you.
Create a simple web address that includes your company’s name so that people can find your site without doing too much work.
Strong branding: Some small businesses undervalue the value of branding. Everything that represents your company, from your domain name to the colors you use, should be consistent. This allows people to recognise and remember you. This is what you want if you want your business to succeed.
Your logo should be professional, not something thrown together in Photoshop by your nephew’s best friend (unless your nephew’s best friend is a professional graphic designer). Your website’s colors, fonts, and imagery should all reflect your brand.
Easy navigation: When it comes to website menus, there are numerous options. You can have a drop-down menu, a scroll-triggered menu, a hamburger menu, and so on. It doesn’t matter which type you choose; what matters is that it allows visitors to easily find what they need on your site.
Your navigation should be simple and intuitive in terms of both design and page organization.
Easy to find contact: How do you expect people to contact you if their contact information is unavailable? You don’t want to lose a potential customer simply because they can’t find a way to contact you.
Aside from making your contact information easily accessible, you should also provide them with multiple ways to contact you. A phone call, an email, or a website form are all viable options.
Mobile responsive: Because mobile traffic accounts for roughly half of all web traffic, a good mobile experience is critical.
Visitors will leave if your site does not load quickly and provides a good user experience.
Those visitors are unlikely to return because they will find another site that provides a better experience.
You should ensure that your web design firm creates responsive websites. Responsive web design ensures that your site looks and performs well on any device, including a computer, tablet, or phone.
Authentic reviews by customer: Many of your audience read reviews and base many of their purchasing decisions on them. So, if you have positive feedback, you want people to see it when they visit your website.
This will give them confidence in your company’s reputation. It may also persuade them to leave a similar review after doing business with you and having a positive experience.
Super fresh content: For many businesses, your website is the first point of contact with a customer. You want to provide them with what they’re looking for while also giving them a reason to return.
Wright claims, “The user is on the lookout for something. Make certain you give it to them [and] make certain your content is unique, well-written, and valuable.”
Fresh content is also a goldmine for SEO. By incorporating a regularly updated blog or connecting in your social media feeds, you can keep your content from becoming stale (while also giving your company some personality).
Secure website and hosting: Having your online information stolen is a nightmare, and if it happens to your company, it may cost you customers.
“You must have a secure, trustworthy hosting company to keep the bad guys out and your content up and running,” Wright says. “It’s also critical to keep your content management system updated to stay one step ahead of hackers.”
Fast loading speed: A slow website will quickly turn off visitors. Pages may take a long time to load for a variety of reasons, including the use of too many plug-ins or the overloading of your website with advertisements.
If you use a website builder like WordPress, it may be worthwhile to seek assistance from a WordPress speed optimization service to make your site run faster. Websites built from the ground up are less likely to be slow, though they do necessitate coding knowledge.
Social media integration: Having a social media presence is becoming as important as having a website, providing a news feed for keeping your clients up to date and attracting new business.
If your company has a Facebook and Twitter page, you should promote these pages on your company website. Various plug-ins can allow people to quickly follow you on Twitter or like your Facebook page from your website’s homepage.
Similarly, make sure your Twitter and Facebook pages include a link to your company’s website.
If you regularly post new content on your website, such as blog posts, you can use an automation tool to have this content automatically posted on your Facebook and Twitter pages.
Adding Social Proof To Build Trust: Look for ways to show your potential customers the positive feedback you’ve received from your existing customers when designing your eCommerce site. Include a rating section where customers can rate your products (and then get as many 5-star reviews as you can).
Add a testimonials section with customer photos and a quote or two about how much fun they had working with you. Request that customers review your products and tell you what they like about them before posting them on your blog.
The more visitors to your website see that other people have had a positive experience shopping on your site (whether through reviews or testimonials), the more trustworthy you’ll appear—and the higher your conversions will be as a result.
Wrapping up
We hope now you got an idea about elements of an effective eCommerce website. If you are facing problems of poor user experience and performance, then you should look into these points.
These tips are presented under the guidance of expert eCommerce Website Developers in India of a reputed company of eCommerce Web Design named FODUU.
You can check out our latest blog regarding eCommerce websites.
