Custom Web Design for Mobile Apps: Strategies and Best Practices

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Businesses should ponder over developing mobile-friendly websites as numerous consumers utilize their smartphones to browse the web.

One way to raise your website’s rating on search engines is to make it mobile-friendly. According to a Statcounter research, almost 60% of internet traffic comes from mobile devices, which is one reason why mobile-friendly web pages are so important.

Your website will show different versions depending on if the visitors’ devices are mobile-friendly. A mobile-friendly website makes changes to provide users with a superior visual experience because mobile phones have smaller screens than desktop computers.

In addition to a larger screen, desktop viewing offers additional apps and capabilities that mobile phones may lack, like Adobe Flash and pop-up windows. Mobile-specific functionality, such as click-to-call and navigation, are present on mobile-friendly websites, and they load quickly.

Here are some recommendations to make absolutely sure your site adapts to mobile devices.

Create a Responsive Design:

The website may change its size to meet the user’s device thanks to a responsive layout. It can adjust to various screen sizes, presenting pertinent content and modifying design as necessary. 

For example, it can switch from a two-column desktop layout to a one-column mobile one. If the design is responsive, changing the screen size shouldn’t slow down the loading speed. While creating or updating your site, you have the option of selecting a mobile-responsive theme.

A webpage can also help with search engine optimization (SEO), as Google gives mobile-friendly websites a higher ranking in search engine results. When ranking websites, Google’s algorithms employ a mobile-rendered variation of the page rather than the desktop one.

Themes that seem to be mobile-responsive and customizable are available from e-commerce website builders like Wix and Squarespace. WordPress has the ability to alter a website.

Consider adding a viewport meta element to your website if it currently has poor mobile performance. This tag will ensure the website scales appropriately for various device screen sizes.

To ensure that your website scales appropriately for multiple screen sizes, add this code to the head tag.

Boost Website Performance:

Views are strongly first-impression by speed. According to a Portent study, a website that loads within one second seems to have a conversion rate that is three times greater than a website that opens in five seconds.

Check the loading speed of your website using BrowserStack SpeedLab. Choose Obtain free report after entering the URL of your website. Using this tool, you can check the speed of your website and see how it performs on mobile and desktop computers. The test must be executed twice, once for desktop and once for mobile.

Hosting your films on a different website and then embedding them on your own is one method for enhancing website speed. By doing this, the weight of these videos—which may slow down your website—will not be felt by visitors. YouTube and Wistia are two well-liked video hosting services.

Image Compression

Don’t forget to compress photos when adding them to your website to reduce file size and speed up downloads. Images that have been compressed require fewer data to load, which speeds up website performance. 

With free programs like Kraken.io, you may compress photographs to minimize file size without compromising quality. 

Use appropriate image formats like JPEG 2000, JPEG XR, AVIF, and WebP to provide reduced file sizes than JPEGs and PNGs of comparable quality. The use of certain formats can speed up websites.

Lazy loading is an alternative where images just load when required. These pictures are displayed below the website’s fold or the part that can be seen without scrolling down. The graphics will load if the user scrolls down.

Substitute HTML5 with Adobe Flash:

Although Adobe Flash is commonly used for animations, mobile devices do not support it. For your websites, stay away from Flash and use HTML5.

Several online tasks are made possible by HTML5 without the use of browser plugins. HTML5, which is supported by mobile devices, allows you to embed videos, music, and animations.

Prevent Pop-Ups:

Pop-ups function properly on desktop browsers but not on smartphones.

Pop-ups can’t be triggered at specific times, as when a person leaves your site or accesses the Contact Us page, and they are difficult to view on smaller displays. Also, because the X in the corner may not be seen on a mobile screen, users may find it challenging to exit pop-up windows.

Modify The Button’s Size And Location:

It can be challenging to use a button on a mobile browser if it is too tiny or placed in the incorrect location. Buttons should be big enough for a thumb to press since the majority of mobile device users navigate with their thumbs.

Buttons should be placed near the bottom of the page so that users may easily press any of them with their thumbs while scrolling.

Choose a Legible, Large Font:

On a smaller screen, the suggested font size of at least 14 pixels may not be large enough to be readable. Testing it on a smartphone is the best approach to determine if it is readable.

On a mobile screen, avoid experimenting with novel typefaces because they may not be as simple to comprehend. Try bolding several lines of text while maintaining a consistent font style.

The text should only be in black and not in other colors. This aids users in identifying backdrop colors and reflections, including sun glare, when using their device outside.

Place Links Apart:

Consider how challenging it might be to precisely click a link with your thumb instead of a mouse. Space out your links to make it easier for people to click the one they desire.

For a more enjoyable experience on a mobile device, it’s also essential to keep the number of links to a minimum to prevent creating a sea of blue, as well as the number of redirects that send users to other websites. 

Let visitors know they’re leaving your website if you have a link that directs them to another one. For example, you may say, “Click here to visit Company XYZ’s new website.”

Streamlined Web Design:

Avoid overcrowding a website by placing several calls to action on a single page. Users may become confused and find it difficult to browse on a tiny screen when there are excessive options available to them. Use only the vital features customers seek, like the contact form.

Make sure the navigation is clear by keeping the design minimal. Use white space to keep content structured and let users view everything quickly. Remove any out-of-date content as well to save space and avoid confusing users.

Avoid having long lists of features and options on menus. Despite its apparent simplicity, a menu with all accessible navigation options takes up much screen real estate, particularly on smaller screens. Use a hamburger menu instead—a button that displays a broader menu. It will reduce clutter and free up space.

Regularly Check the Webpage on Mobile Devices:

There are numerous techniques to assess whether your website is mobile-friendly. First, evaluate how well webpages work on mobile devices. Make sure you test on both iOS and Android-powered devices.

Moreover, you can utilize Google’s Mobile-Friendly Test, which is available for free. You can evaluate every page.


Now that we have thoroughly gone over the best strategies and practices of custom web design for mobile devices, you should attempt to implement this form of mobile web designing in your website as soon and as seamlessly as possible. There are countless custom web design services that can help you accomplish this task which you can utilize whenever you want. 

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