Google controls a whopping 92% of the search engine market. Billions of people use this search engine behemoth for information about anything.
As a company, you must be present where your consumers are. So, if the majority of your target consumers use Google, your company should be there as well.
Marketing and advertising on Google, on the other hand, is not as straightforward as placing an ad in your local newspaper or on television. It’s a science that must be learned.
We can assist you with this. Continue reading to learn how to successfully advertise on Google.
Optimizing Your Website for Google Search
You’ve undoubtedly searched for anything on Google, arrived at a business website, and ended up buying something from the company. The company got a rapid transaction just by being visible on Google. Your company can do the same.
But wait a minute, Google’s first page can only show a limited amount of websites. What factors influence which websites appear on that page? This is where search engine optimization may help.
Google’s algorithm ranks web pages based on over 200 different parameters. Keywords, domain authority, page speed, and content length are examples of these. Webmasters and SEO professionals know to optimize websites and get them to rank on Google’s first page.
As a result, one of the best ways to use Google as a marketing and advertising tool is to create and optimize a business website. This is a natural process that can take months or even years for your website to appear on the desired first page.
Keep in mind that the first search result receives approximately 30% of the traffic, while the second receives approximately 15%. As we continue down, the share of visitors drops considerably, with the second page of Google results scarcely attracting any attention.
If you want to have a significant impact on your online sales, your SEO goal should be to rank in the first three results.
Pay-Per-Click Advertising on Google
Let’s face it: ranking on the first page of Google with SEO is a difficult task. With thousands of firms competing for a small number of locations, the majority are bound to lose out.
Don’t give up just because you haven’t ranked on Google despite your best efforts. Google offers a service that will place your website at the top of the first page if you can pay for it!
PPC advertising entails purchasing advertisements on the Google AdWords marketplace. You’ll bid on keywords connected to your product or service, and your website will appear as a sponsored link just above the organic results whenever a user conducts a related search. If the user follows your link, money will be deducted from your PPC account.
Is it worthwhile to invest in Google AdWords? A well-optimized PPC campaign will produce excellent results. However, if your company has a limited advertising budget, running PPC ads on Google can be costly.
How to Advertise on Google Simplified
Knowing how to advertise your business online, particularly on Google, is critical to running a successful business. SEO and PPC advertising are two effective strategies for getting your organization the visibility it requires on Google.
Stay tuned to our blog for additional information on how to advertise your business online!